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How studying politicians can make your brand's social-media campaign a winner
Now that the midterm elections are over, political ads might be the last thing you want to think about — at least until primary season rolls around in 2012. But if you’re interested in using...
View ArticleLive at #SM2: How successful brands approach the “apposphere”
Brands looking to break into the mobile-application arena will be successful if they think of apps as products, panelists said a “Branding in the Apposphere” session at the Mobile Marketing Association...
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